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Setup
Overview
Google Analytics 4
Google Tag Manager
Slate
Loading Slate Data
DuckDB
Export to Redshift
Derived Tables
Person IDs
Person Touches
Person Tags
Persons Dashboard
GA4
Revenue Assumptions
Budgets
Insights
grad
Funnel Volume by Fiscal Year
Estimated Incremental Applications
Estimated Incremental Revenue
First Touch Application Rate
Organic Search as a Brand Signal
Paid Media - Time to Application
Touch Volume Application Rates
Cohort Conversion Curves
Time to Apply by Source Group
Touch Velocity
Form Response Volume as a Predictor
Source Group Mix by Fiscal Year
Brand Demand Index
Unaided Awareness Proxy
Channel Concentration Risk
Funnel Quality by Intake Source
Engaged Pipeline Health
In-Platform Lead Quality
undg
Inquiry Volume and Reach — Fall 2026 vs Fall 2025
Inquiry Pipeline — Fall 2027 (Monitoring)
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